eCoupons/Promotions Post-Delivery Behavior [CHART]

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The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal email, while only one in five of those on smartphones or tablets had a similar response. Read the rest at eMarketer.