Click-Through Rates By Region [CHART]


Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to Q4 2011, and according to TBG Digital insight, could be due to the increase in number of ads per page, sometimes showing up to 7 at a time. The US saw an average click-through rate (CTR) decline of 8%, while France experienced a bigger drop of 13%. Read the rest at Marketing Charts.