Rate this post via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than […]
Archives for April 19, 2012
Rate this post via emarketer.com According to eMarketer estimates, 74.2 percent of the UK’s population—nearly 47 million people—will go online at least once per month this year, primarily from home, but they will be using an expanded range of devices while there, most notably smartphones and tablets. Read the rest at eMarketer.
Rate this post via emarketer.com The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal […]
Rate this post via emarketer.com According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at eMarketer.
Rate this post via emarketer.com The poll found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting them offline, compared with 33% who still preferred print versions. Of those that favored digital, eight in 10 said the convenience of digital deals made them preferable, especially their direct delivery to email […]
Rate this post via marketingcharts.com Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to Q4 2011, and according […]
Rate this post via marketingcharts.com US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in generally positive terms […]
Rate this post via marketingcharts.com Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found […]
Rate this post via marketingcharts.com 4 in 10 companies say their customer experience initiatives have an unproven level of ROI, per results [download page] from a Satmetrix survey released in April 2012. A further 27% say they don’t know or cannot measure the level of ROI associated with these initiatives. Of the remainder, though, sentiment […]
Rate this post via marketingcharts.com Most consumers just can’t help themselves when it comes to off-list shopping, and in-store messaging is the key influencer in their impulse purchases, finds The Integer Group and M/A/R/C Research in April 2012 survey results. In fact, 9 in 10 shoppers admit making off-list purchases, with roughly 3 in 5 […]