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Social TV Demographics [CHART]


Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners use their tablets while watching TV. And survey findings from QuickPlay indicate that 91% of tablet owners have watched a TV program or full-length motive on their tablet, while 57% of mobile subscribers overall are interested in a multiscreen video service. Read the rest at Marketing Charts.