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Archive for April 17, 2012

2012 US Communications Spending Growth [CHART]

via marketingcharts.com US communications industry spending is on pace to reach $1.185 trillion this year, representing 5.6% growth following solid 4.2% year-over-year growth in 2011, forecasts Veronis Suhler Stevenson (VSS) in an April 2012 report. VSS predicts that total industry spending will reach $1.419 trillion by 2015, marking a 5.7% compound annual growth rate (CAGR).…

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Video Ad Landing Page Behavior [CHART]

via marketingcharts.com Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says Vindico in an April 2011 report. Based on an analysis of 30 billion video ad impressions it served in…

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Hispanics & Online Privacy [CHART]

via marketingcharts.com Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these sites, according to [pdf] survey results released in April 2012 by uSamp. Comparing responses from a survey of its…

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Social TV Demographics [CHART]

via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners use their tablets…

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Moms’ Social Brand Engagement [CHART]

via marketingcharts.com Mothers aren’t only more likely to discuss and pass on brand information, they’re also more apt to engage with the brands themselves. A greater proportion of mothers than other women said they had liked a post (52% vs. 37%), read company or brand posts in their newsfeed (45% vs. 32%), and made a…

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Mommy Brand Fan Behavior [CHART]

via marketingcharts.com Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed at least one social network on a regular basis, Performics found that mothers were 34% more likely than other women to…

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Top Methods For Building Customer Loyalty [CHART]

via marketingcharts.com Data from the “2012 Brand Loyalty Survey” indicates that providing exceptional 24/7 customer service is the most likely way companies can build loyalty with customers, with one-third of respondents citing this as the best way of forming this bond. This finding is mirrored by results from a Temkin Group report released in March,…

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Moments That Earn Customer Loyalty [CHART]

via marketingcharts.com Customer loyalty is most often formed as a result of first impressions, and companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a company to gain their loyalty, 48% of the…

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Reasons For Foregoing Home Broadband [TABLE]

via pewinternet.org In the spring of 2009, we asked adults who had dial-up internet what it would take for them to switch to a broadband connection at home. A plurality (35%) said the price would have to fall, and 17% said it would have to become available where they live. One in five (20%) said…

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Put A Box Over It: 31% Of Offliners Just Not Interested [TABLE]

via pewinternet.org More recent research by the Pew Internet Project has shown that among current non-internet users, almost half (48%) say the main reason they don’t go online now is because they don’t think the internet is relevant to them—often saying they don’t want to use the internet and don’t need to use it to…

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