Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show.
Virtual trade shows have a comfortable margin of popularity, with a 25% higher rate of attendance than the next-most-attended type of virtual event, marketplaces (40%). These two events are also roughly twice as popular as number three virtual internal training (23%). Other community-focused virtual events ranking in the top six most-attended types of events include annual conferences and community-building events (18% each) and partner events (12%). Read the rest at Marketing Charts.