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Virtual Event Behavior [CHART]


marketingprofs-virtual-event-actions-aug-2011.JPGMore than eight in 10 (84%) virtual event attendees have taken some action as a direct result of attending a virtual event, and 61% have taken two or more actions. The most popular post-virtual event action is visiting a vendor’s site for more information (59%), followed by using a search engine to get more information about a vendor (49%) and revisiting the same event on demand (49%).

Spreading virtual event information to others is less popular than getting more information for yourself, as activities such as forwarding registration pages (37%) and on-demand links (34%) have lower rates of participation. Read the rest at Marketing Charts.