Virtual Event Attendance Incentives [CHART]

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An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business Motivations and Social Behaviors for In-Person and Online Events” indicates 90% cite both ease of using the virtual environment and being able to ask questions and participate actively.

The other two factors a vast majority of respondents cited as important to a virtual event are eliminating travel costs and hassles (88%) and minimizing or eliminating time away from one’s office and/or family (87%). Read the rest at Marketing Charts.