The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%).
These three activities are significantly more popular than any other. There is a dropoff of almost 23% between virtual booth visits and the next-most-common activity, watching an on-demand webcast (55%), which is the only other activity with a participation rate of more than 50%. Read the rest at Marketing Charts.