Reasons To Produce Virtual Events [CHART]


Almost nine in 10 (88%) virtual event producers say extending reach was a contributing factor to their decision to produce a virtual event. The similar answer of having an audience that couldn’t travel to a physical event closely followed (84%).

Other popular responses included having activities that didn’t require or warrant a physical event (71%), having content best delivered online (64%) and generating new revenue streams (63%). Read the rest at Marketing Charts.