Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed by specialized content tracks (92%).
Other popular factors affecting willingness to pay include having a lower cost than an in-person event (88%) and keynote speakers (85%). Three-quarters (75%) are also affected by having a preview of the show environment. Read the rest at Marketing Charts.