Mobile Shopping Behavior Of Smart Phone Owners [CHART]

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Customers are using web-enabled devices for a variety of purposes, but the highest percentage of respondents, 47%, said they relied on smartphones to find out more information about a product. Thirty-six percent of those polled had used their phones to read product reviews on retail websites. Price-comparison was also a popular activity, with about one-third of smartphone owners looking up prices at other stores, and slightly fewer researching prices on retailer websites. Read the rest at eMarketer.

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