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Latest & Greatest Drives Virtual Exhibit Attendance [CHART]


When asked for main motivations in visiting the exhibit halls of in-person events (more than one answer allowed), the highest percentage of respondents (55%) said seeing what’s new will motivate them.

This was about 22% higher than the 45% of respondents who said seeing a demo or product will motivate them. These were closely followed by talking to someone with expertise in a subject (40%), and either getting company, product or solution information or seeing what a company does (39% each). Read the rest at Marketing Charts.