Event Marketing Channels [CHART]


constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in February 2012. Respondents ranked social media ahead of print (69%) in terms of effectiveness, but behind other channels such as email (91%), phone (86%), and online event marketing/management tools (85%). Overall, almost 4 in 5 event marketers said that social media is either somewhat or extremely important to them as a marketing tool. Read the rest at Marketing Charts.