Email Drives Virtual Event Registration [CHART]

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Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email.

Only 23% have heard about a virtual event through the next-most-popular channel, social media, meaning email is almost four times as popular an attendance driver. Within the social media channel, LinkedIn (10%) and Twitter (9%) are both more than twice as popular as Facebook (4%). Read the rest at Marketing Charts.

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Comments

  1. chris says

    I subscribed to this not knowing I would receive so many emails every hour it seems.  Too many.When I attempted to unsubscribe with the link in the email, it errors out with "service not available"  Please unsubscribe

  2. David Erickson says

    Chris, there’s nothing I can do about that. That’s a Posterous thing: You should be able to control the frequency of from Posterous in your account settings.

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