Global Traditional Ad Spending [CHART]

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Despite a challenging global economy, worldwide advertising spend on TV, magazines, newspapers, and radio posted a 7.3% rise year-over-year in 2011 to $498 billion, according to [download page] an April 2012 report from Nielsen. Spending in Q4 was up 6.2% from a year earlier, closing at $131 billion. In the US, advertising spend decreased year-over-year by 0.2% in Q4, but rose 2% for the year. The European market declined by 0.4% year-over-year in 2011 overall, while markets in the Asia Pacific, Latin America, and Middle East & Africa all saw double-digit growth.

A full breakdown of US advertising spend from recent reports can be found here, while the latest global ad spend forecast from ZenithOptimedia can be found here. Read the rest at Marketing Charts.

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