According to a March 2012 report from Ipsos, 75% of internet users surveyed worldwide preferred receiving retail promotions via email over text. Internet users in the UK and US were even more inclined to prefer email than the average internet user, at 87% and 86%, respectively.
Internet users in the largest emerging-market countries, though, were less partial to email-based marketing messages. Among the so-called BRIC countries, Brazil came closest to the worldwide average, with 76% of respondents in the country preferring email. Respondents in Russia, India and China also preferred email over text, but greater portions of respondents (at 32%, 34% and 43%, respectively) in those countries preferred receiving promotions via text message. Read the rest at eMarketer.