Rich Media Ad Metrics, With & Without Video [CHART]

eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to true online video instead. Read the rest at eMarketer.

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