New Dads’ Social Media Behavior [CHART]


While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are engaging in the same types of social media activities that new moms enjoy, according to a February 2012 survey by Edelman and The Parenting Group. The study showed that 42% of new US dads who use social networks write family-related status updates on a daily basis. It further found that 56% of new dads post family photos at least a few times a week, while 21% post family-related videos.

The study defined “new” dads as those whose oldest child was age 2 or younger. The results were similar for the survey’s overall population of US dads with at least one child under the age of 12. Read the rest at eMarketer.