Global Corporate Social Media Monitoring [CHART]

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A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions. Read the rest at eMarketer.

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