European Online Banking Leaders [TABLE]


Despite the financial turmoil in Europe, bank websites remain popular among internet users on the continent. According to comScore, 38.7% of web users in Europe accessed a bank’s website in December 2011. Northern Europe was strongly represented, as the Netherlands had the highest percentage of internet users accessing banking sites, at 66.3%, followed by France (59.9%), Sweden (55.9%) the UK (53.2%) and Finland (53.1%).

When comScore measured total number of visitors to online banking sites in December 2011, France and the UK came out ahead of the smaller Northern European countries, with 25.8 million and 19.9 million visitors, respectively. Read the rest at eMarketer.