Books Rule But eBooks Rising [CHART]

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The vast majority of adult book readers are reading print books on any given day, but the proportion reading e-books is rising rapidly, reports the [pdf] Pew Internet & American Life Project in an April 2012 study. Comparing results from a June 2010 survey and a December 2011 survey, Pew found that among book readers who reported reading a book the day before the survey, those reading print books dropped from 95% to 84%, while there was a corresponding increase in those reading e-books, from 4% to 15%. The proportion who said they were listening to an audiobook remained flat at 4%. Read the rest at Marketing Charts.

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