83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, and web design services (all at 81%), with SEO slightly behind, at 75%. Application development (such as mobile) gets the largest proportion of agencies saying they plan to offer this service in the future (25%), followed by video production (15%), media buying – digital (14%), affiliate marketing (14%), and marketing automation (13%).
The prevalence of social media services may be in response to industry spending patterns: according to the latest CMO Survey from Duke University’s Fuqua School of Business, although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, and to almost triple to 19.5% of total budgets in the next 5 years. Read the rest at Marketing Charts.