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Smart Phone Market Share By Platform [CHART]


Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than 50% in the past year. Apple also saw a rise in market share, up 5% to 30.2%. Both Google and Apple gained at the expense of RIM, which lost 19% to 13.4% share, and Microsoft, which dropped 25% of its share, down to 1.5%.

General US smartphone ownership grew significantly between November 2011 and February 2012, with 104.5 million people in the US owning the devices during the 3 months ending in February 2012, up 14% from the prior 3-month period. This also represents 50% growth from 69.5 million owners a year ago. March data from Nielsen indicates that 49.7% of the US mobile subscriber population now owns a smartphone, as of February 2012, compared to just 36% in February 2011. Read the rest at Marketing Charts.