Hearst’s sense of urgency about Pinterest is shared elsewhere in publishing, and with good reason. “It’s predominantly female, 25 to 44, an educated user — so it’s definitely someone that we want to speak to and engage,” Mr. Pollack said. The same could be said for many magazines. And when RJ Metrics recently studied nearly 1 million pins on Pinterest, it found that the most popular categories were Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%) and Food (10.5%) — neatly within many magazines’ core editorial missions. Read the rest at AdAge.