Is Facebook Punishing Content Shared Through Third-Party Tools? [CHART]Rate this post via blog.hubspot.com via blog.hubspot.com HubSpot found that content published through third-party API tools suffered 67% fewer likes than content published manually via Facebook.com. Read the rest at HubSpot.
Archives for April 3, 2012
Location-Based Services Still Lagging [CHART]Rate this post via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up […]
Consumers Happier With Products Bought Online [CHART]Rate this post via marketingcharts.com bazaarvoice-product-sentiment-by-age-group-april2012.jpgConsumers who buy products online appear more satisfied with their purchases than in-store shoppers, a trend that surprisingly is magnified among the more mature age demographics, details BazaarVoice in a March 2012 report. Looking at online feedback from both in-store and online shoppers, the […]
One Third Of Marketers Think Their Digital Tools Are Kinda Sucky [CHART]Rate this post via marketingcharts.com Although the vast majority of marketers agree that digital marketing can reduce customer acquisition costs when properly used, existing tools are not providing the leverage needed in a number of key areas, details DataXu in a March 2012 report. […]
Pinterest User Behavior [SCREENSHOT]Rate this post via mediapost.com Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. The PriceGrabber survey of 4,851 U.S. online consumers conducted between March 13 and […]
Magazines Positioning To Be Pinned [SCREENSHOT]Rate this post via adage.com Hearst’s sense of urgency about Pinterest is shared elsewhere in publishing, and with good reason. “It’s predominantly female, 25 to 44, an educated user — so it’s definitely someone that we want to speak to and engage,” Mr. Pollack said. The same could be said […]