Brand Decisions & Hispanics [CHART]

As immigration continues to bring first generation Hispanics into the US market, integrated ethnic campaigns, such as Dunkin’ Donuts, across all sectors are becoming essential. 70% of 1st generation Hispanics say they notice products and brands that make the effort to reach their ethnicity through advertising, while more than 3 in 5 are more likely to try such a product or brand, and be more trusting of it, finds Yahoo! Insights in a March 2012 report. Read the rest at Marketing Charts.

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