Attitudes Toward Retail Product Videos [CHART]

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Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer websites, said that they have more confidence in the purchases they make after watching a related video onsite. A similar 52% said that they are more confident when they watch a product video in advance of making a purchase online, and therefore are less likely to return that product. Videos have other benefits, too: they are said to enhance a site’s stickiness, boost engagement, and promote loyalty by more than 2 in 5 viewers. Read the rest at Marketing Charts.