According to Payvment, a social commerce platform provider, more than 100,000 sellers have Facebook stores. And according to a survey of Payvment’s own small business customer base, 37% of Facebook store operators were using the site as their sole sales channel.
The same survey showed 61% of respondents liked Facebook for the ability to promote products via social media marketing. Moreover, 60% of respondents told Payvment they liked that customers don’t have to leave Facebook to make a transaction. Roughly half of respondents said they liked that it was easy to set up and maintain a Facebook storefront. Read the rest at eMarketer.