Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing to emails from businesses or non-profits, while those with Facebook accounts also said this was the leading reason for liking a Facebook page (41%). Similarly, specific promotions drive opt-ins for both email subscribers (39%) and Facebook members (28%), slightly more important to both groups than being a customer or supporter of the business (37% and 28%, respectively).
According to a survey released in December 2011 by AYTM Market Research, 80% of consumers say that coupons, promotions, and discounts are their most preferred type of content to receive from brands, ahead of brand news (8%), answers to questions (5%), how-to’s (5%), and interviews (2%). Read the rest at Marketing Charts.