30% Don’t Know What QR Codes Are [CHART]

Chart - 30% Don't Know What QR Codes Are

A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work, according to an October 2011 survey from strategic marketing firm Russell Herder. Results from “The QR Question” indicate 72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.

In addition, nearly one in five consumers who regularly use the internet via mobile phone do not know what a QR code is. Read the rest at Marketing Charts.