Less than half of marketers feel confident their organization understands the customer journey.
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.