ZenithOptimedia Contribution Global Ad Spend Growth by Medium 2013 2016 Apr2014 Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]

The $31.6 billion in additional mobile ad spend is actually marginally less than Zenith Optimedia’s previous forecast, while TV’s forecast has been slightly upgraded. Nevertheless, mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016. Meanwhile, by that time, desktop internet spending will have grown to rival print (magazines and newspapers combined) in share of total ad spend (19.5% and 20.1%, respectively). The global forecasts are based on an analysis of 77 markets. Print advertising projections are based only on advertising within printed editions of publications, not on their websites on in tablet editions or mobile applications, all of which are picked up in the internet category. Source:ZenithOptimedia

Read the rest at MarketingCharts.

 

Share and Enjoy

  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]
  • wp socializer sprite mask 16px Top Contributors To Global Ad Spending Growth, 2013 2016 [CHART]

{ 0 comments }

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

comScore retail ecommerce Q1 2010 Q4 2013 apr2014 US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]

Desktop-based e-commerce growth was 13% for 2013, though online retail’s growth overall was a point higher when factoring in mobile, which grew by 23% year-over-year. In fact, mobile accounted for 10.5% of total e-commerce spending last year, driven more by smartphones (7%) than tablets (4%). The greater share for smartphones is based on device penetration, comScore notes, as tablet owners spend more on a per-user basis.  SourcecomScore

Read the rest at MarketingCharts.

Share and Enjoy

  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Desktop Based Retail eCommerce Spending Trends, Q1 2000 Q4 2013 [CHART]

{ 0 comments }

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Western European Smart Phone Users By Country, 2012-2017 [TABLE]

April 14, 2014

eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Mobile Marketing Spending In Spain, 2008-2014 [CHART]

April 14, 2014

Expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Average Viewability Rates For Video Ads In North America, January 2014 [CHART]

April 14, 2014

Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Display Ads That Are In-View By Timeframe & Platform, H2 2013 [TABLE]

April 14, 2014

Roughly half of US banner impressions served on advertising networks and exchanges in H2 2013 went unseen.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Types Of Social TV Activity, October 2013 [CHART]

April 14, 2014

Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Most Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]

April 11, 2014

About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Mobile Payment Transaction Share In China By Type, 2010-2017 [TABLE]

April 11, 2014

Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Mobile Payment Transactions In China, 2010-2017 [CHART]

April 11, 2014

Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707.0% year-over-year increase.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Time American Executives Spend Streaming Live Video By Device, 2013-2017 [TABLE]

April 11, 2014

While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Technologies Used By American Executives, Q4 2013 [CHART]

April 11, 2014

59% of American executives said they used live online video for business communications—the No. 1 response.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Americans’ Young Adults: Jobs, Education & Households, April 2014 [TABLE]

April 11, 2014

By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →