Shullman Baby Boomers Luxury Buying Plans July2014 Baby Boomers Luxury Buying Plans, July 2014 [TABLE]

Upscale marketers shouldn’t ignore Baby Boomers, the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research Center in a new report detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What’s more, “Upscale” Baby Boomers are looking to spend on luxury products.

“Upscale” Baby Boomers refers to those who either have a personal net worth of at least $1 million or who live in a household with income of at least $250,000. Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million). Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]
  • wp socializer sprite mask 16px Baby Boomers Luxury Buying Plans, July 2014 [TABLE]

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IABProsper Age Gender Distribution of Media Multitaskers July2014 Media Multitaskers By Age & Gender, July 2014 [CHART]

Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample. Source: IAB / Prosper Insights & Analytics [PDF]

Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]
  • wp socializer sprite mask 16px Media Multitaskers By Age & Gender, July 2014 [CHART]

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Social Logins Trends, Q1 2012-Q2 2014 [CHART]

July 23, 2014

After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2.

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SMBs’ Protections Against Security Risks, May 2014 [TABLE]

July 23, 2014

Working with third-party vendors was the top action US SBOs were taking to protect against security risks.

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SMB Owners’ Technology Challenges, May 2014 [CHART]

July 23, 2014

Data security ranked second out of the technology challenges US small-business owners (SBOs) experienced, cited by 22% and only trailing cost issues.

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Length Of Time People Keep Their Mobile Devices, March 2014 [TABLE]

July 23, 2014

Over half of smart phone and tablet owners are toting devices purchased within the past year.

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TV Commercial Viewing Frequency, July 2014 [CHART]

July 22, 2014

TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.

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Mobile App Use, Q4 2011-Q4 2013 [CHART]

July 22, 2014

Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.

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Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]

July 22, 2014

Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.

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Weekly Media Consumption By Generation, July 2041 [CHART]

July 21, 2014

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

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US Population By Race Or Ethnic Group, July 2013 [TABLE]

July 21, 2014

Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.

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Brand Post Engagement Rates By Social Site, July 2014 [CHART]

July 21, 2014

User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.

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Favored Social Channels For Customer Service, July 2014 [CHART]

July 21, 2014

Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.

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