176800 Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Still, seniors lag behind younger generations in buying online. A June 2014 Harris Interactive survey found online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories. The conspicuous exception was prescription medications.
Seniors are also laggards in using digital tools to research possible purchases in stores. Even among those who go online, a below-average proportion uses the internet for this purpose. In a December 2013 survey of US internet users by Prosper Insights & Analytics, this was true across sectors ranging from apparel to furniture to electronics. Inevitably, medicines/vitamins/supplements was one of the few categories where seniors exceeded the average for total adults. Read the rest at eMarketer.

Share and Enjoy

  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]
  • wp socializer sprite mask 16px Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

{ 0 comments }

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

171470 Online Purchaser Penetration By Age, 2012 2018 [TABLE]

It is not a rare occurrence for seniors to use digital resources in their purchase process. But because seniors underindex for internet usage and mobile device ownership, digital shopping and buying simply are not standard procedure for them to the degree that is true of younger generations. That said, a surprising number of seniors are digital buyers. eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people. Read the rest at eMarketer.

Share and Enjoy

  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Online Purchaser Penetration By Age, 2012 2018 [TABLE]

{ 0 comments }

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Businesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]

September 1, 2014

Preparation and planning for the IoT varied greatly across sectors.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Business Execs’ Familiarity With Internet Of Things, May 2014 [CHART]

August 31, 2014

The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Branding Effects of Online Coupons, August 2014 [CHART]

August 31, 2014

When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Top B2B Advertisers’ Spending Trends, 2013 [CHART]

August 31, 2014

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Top Frustrations Of Poor Customer Service, August 2014 [CHART]

August 30, 2014

Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

August 30, 2014

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Consumer Familiarity With Connected Cars, May 2014 [CHART]

August 30, 2014

While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

August 29, 2014

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

CMOs Top Concerns, August 2014 [CHART]

August 29, 2014

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

August 29, 2014

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Retail Brands Using Email To Promote A Discount, Q1 2014 [CHART]

August 29, 2014

Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Paid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]

August 29, 2014

Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]

August 28, 2014

As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →