174629 Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]

Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer. Though Yahoo’s ad revenues will be back in the black this year, increasing its global digital ad revenues by 2.7% after a decline of 2.1% in 2013 to reach $3.53 billion, the company’s share of the $140.15 billion digital advertising market will fall from 2.86% to 2.52%. At the same time, Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion, eMarketer estimates, accounting for 2.54% of the market—just enough to surpass Yahoo for the first time.

Google will continue to dominate the global digital ad market this year, netting 31.45% of digital dollars invested by advertisers worldwide. The search giant will actually lose market share in 2014—falling nearly half a percentage point—however, its share loss is not necessarily a reflection of the company’s waning influence so much as a sign of its maturing ad business in comparison to competitors. Google will still increase its net digital ad revenues 15.0% this year to reach $44.08 billion globally, eMarketer estimates, while the market grows slightly faster at 16.7%. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]
  • wp socializer sprite mask 16px Global Net Online Ad Revenue By Company, 2012 2014 [TABLE]

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Custora Share E Commerce Rev by Channel Device in 2013 July2014 Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

new report from Custora detailing the growth in mobile commerce finds some interesting divergences in revenue drivers across mobile phones, tablets and desktops. According to the report, email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops, with this the latest finding to demonstrate email’s influence on mobile commerce. At the same time, the influence of paid search was greatest on tablets, driving a plurality 24.8% of revenues, compared to 18% on desktops and 13.4% on phones.

Of note, organic search fueled a larger share of revenues on desktops (23.5%) than did paid search, with the same true for mobile phones (16% and 13.4%, respectively). But on tablets, organic search (15.4% share of revenues) trailed paid search by a considerable margin. Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]
  • wp socializer sprite mask 16px Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

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Facebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]

July 28, 2014

The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.

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Weekly Time Shopping Offline & Online By Country, July 2014 [CHART]

July 28, 2014

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

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Share Of US Wireless-Only Households, H2 2010-H2 2013 [CHART]

July 28, 2014

Some 41% of US households were wireless-only during the second half of 2013.

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Tablet Ownership Among Households With Kids, 2011-2014 [CHART]

July 28, 2014

Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.

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Tablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]

July 28, 2014

Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.

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Top Challenges To Measuring Marketing’s Business Contributions, April 2014 [CHART]

July 27, 2014

73% of US marketers said that data analysis would be more of a priority in 2014.

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Marketing Execs’ Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

July 27, 2014

Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.

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Frequency Of Marketing Metrics Reporting To CEOs, 2013 & 2014 [CHART]

July 27, 2014

85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.

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Tablet Magazine Ad Recall, July 2014 [TABLE]

July 27, 2014

When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.

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Most Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]

July 27, 2014

eCommerce sites are the most valuable digital channel for driving traffic to physical stores.

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B2B Media Industry Revenue Growth, Q1 2014 [CHART]

July 26, 2014

B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion.

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How Much Mothers Spend On Unplanned Purchases For Family, June 2014 [CHART]

July 26, 2014

Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.

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Top Frustrations Mothers Feel When Shopping For Family, June 2014 [CHART]

July 26, 2014

Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.

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