US mothers are checking Facebook more times each day than they did in prior years.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
App store search accounts for more than 67% of actual new app discovery.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
More than one-third of US internet users said they first find out about small businesses when researching online.
The lion’s share (97.0% ) of Facebook post reactions consist of Likes.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.