177047 Health Care Professionals Daily Time Using Devices, April 2014 [CHART]

Patients have seen computers and laptops pop up in doctors’ offices over the past few years, and recent research indicates that mobile devices are next. According to an April 2014 study conducted by EPG Health Media, while 99% of medically qualified healthcare professionals worldwide, such as physicians and doctors, used a personal computer or laptop for work-related activities daily, 82% of respondents used a mobile phone for professional reasons at least once a day, and 62% said the same for tablets.

Of course, PCs grabbed a huge chunk of respondents’ time, with around four in five spending at least 1 hour each day with such a device and 29% spending 5 hours or more. But mobile devices also showed impressive usage when one considers that they aren’t exactly a staple in the examination room. Around one-third of respondents used a mobile phone for at least 1 hour a day for work activities, and a similar percentage spent that much time with tablets. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
  • wp socializer sprite mask 16px Health Care Professionals Daily Time Using Devices, April 2014 [CHART]

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168672 US Product Listing Ad Metrics Growth, Q4 2013 [CHART]

Data from IgnitionOne showed PLAs appeared 380% more often in Q4 2013 than they did a year earlier and produced 312% more clicks. At the same time, the success of PLAs led retailers to bid on them more aggressively, which drove up their costs 618%.

Until now, advertisers have managed their campaigns through AdWords and their Google Merchant Center account. Google is forcing all PLA advertisers to shift the management of their campaigns to Google Shopping by the end of August, meaning they will now have to set up product feeds through Google Shopping. But the feeds are better integrated with AdWords, giving advertisers greater insight into the overall performance of their search campaigns. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px US Product Listing Ad Metrics Growth, Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Product Listing Ad Metrics Growth, Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Product Listing Ad Metrics Growth, Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Product Listing Ad Metrics Growth, Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Product Listing Ad Metrics Growth, Q4 2013 [CHART]
  • wp socializer sprite mask 16px US Product Listing Ad Metrics Growth, Q4 2013 [CHART]

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Product Listing Ads’ Share Of Google Paid Clicks, Q2 2012-Q2 2014 [CHART]

August 19, 2014

Retailers quickly embraced Product Listing Ads to drive eCommerce sales.

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Millennials’ Attitudes Toward The Affordable Care Act, April 2014 [CHART]

August 19, 2014

81% of US Millennials said they’d trust health insurers to Do The Right Thing.

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Attitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]

August 19, 2014

Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).

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B2B Salespeople’s View Of Marketing Asset Effectiveness, July 2014 [CHART]

August 19, 2014

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur.

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Americans’ CPG Brand Spending, Q2 2011 & Q2 2014 [CHART]

August 18, 2014

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.

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Degree Of Programmatic Audience Engagement, July 2014 [CHART]

August 18, 2014

A majority of US and US-based advertisers, publishers and global technology and service are pursuing data-driven programmatic approaches to audience engagement in markets outside the US.

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Top Influences Over Youths’ Clothing Style & Brand Decisions, July 2014 [CHART]

August 18, 2014

Clothing is one of teens’ top spending categories.

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Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

August 18, 2014

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

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News Consumption Of Large Tablets Owners, July 2014 [CHART]

August 18, 2014

Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.

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Binge TV Viewers’ Attitudes Toward Watching Ads, May 2014 [CHART]

August 18, 2014

Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads.

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Broadband Provider Attitudes Toward Content Streaming Services, Q2 2013 [CHART]

August 15, 2014

Broadband providers regard OTT services as a threat in more ways than one: as a potential siphon of their customer base and a burden on networks for which the OTT services have not paid.

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Website Users’ Experience Expectations, July 2014 [CHART]

August 15, 2014

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.

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Gen X & Baby Boomers’ Luxury Spending Plans, July 2014 [TABLE]

August 15, 2014

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

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Positive Brand Mentions By Select Demographics, H1 2014 [TABLE]

August 15, 2014

Google tops the buzz rankings for the first half of this year among US Millennials.

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